The Art of Keyword Choice

Sometimes you have to try a couple of different queries to focus in on the information you want, trying different combinations of keywords. Keywords are the most important words in your idea or question—they tell the search engine what you are seeking. They can also be called search terms.

When you get ready to type in a query, think for a moment about what you really want to find. One way to do that is to consider what words you think will appear on the page that would have the perfect answer. Imagine that page for a moment. How would someone else write about it? That is actually an important skill: how you put yourself in the mindset of the author who wrote your perfect page? Continue reading